MARKETING

  • Promoting your business using social media platforms to increase your brand awareness, inform leads, generate leads, and drive traffic to your website. This can be done using platforms like the following:

    1. Instagram

    2. Facebook

    3. Twitter

    4. LinkedIn

    5. TikTok

    6. Pinterest

  • Content is the foundation to increasing sales, interacting, and creating connections with your leads. This can be done by creating different forms of content to showcase what your business can do and how you are solving your customers’ problems.

    1. BLOG POSTS

    2. EVERGREEN CONTENT

    3. SEO CONTENT

    4. EBOOKS

    5. PRINT MATERIALS

    6. PRESENTATIONS

  • The foundation of a business is not solid unless you have an established brand strategy. We help you establish and grow your relationship with your customers and leads through brand marketing. When you promote your brand as a whole instead of a single service, you don't limit yourself to a particular audience needing that one service.

    360 MARKETING CAMPAIGNS

    Creating a creative marketing campaign through all marketing mix elements, is a great response to reaching your marketing goals.

  • GO-TO-MARKET STRATEGY

    When you have a new product or service coming to market, you need to set a good foundation and strategy to ensure your launch is successful and generates revenue. This involves deep-diving into your target audience and market and ensuring your launch plan will support your marketing efforts and business.

    OMNI-CHANNEL MARKETING

    If your business is both online and physical, having a robust Omni-channel marketing plan will help you maximize your sales by creating a cohesive and integrated shopping experience for your customers. When a customer finds your product online via social media, this strategy allows them to see your online selection and get a coupon to use online or in-store – creating a positive, seamless experience by giving them options.

  • PAY-PER-CLICK (PPC)

    Placing ads on Google to market your business and services to increase leads and revenue. This can be a big investment (depending on your goals) that gives your company an even better return. The best part of Google Ads or PPC is that Google charges when you get clicks.

    Sometimes PPC is referred to as Search Engine Marketing (SEM).

    SOCIAL MEDIA ADVERTISING

    One of the best ways to increase brand awareness is adding paid social media to your current organic social media strategy. This allows you to reach an audience beyond those who follow you and discover your business organically. This can be done using any social media platform that has advertising available.

  • For a business to know if its efforts are succeeding, you have to pull back the curtain and deep dive into your analytics. With analytics and reporting, we look at how your business and marketing strategies are performing and give recommendations to make sure you meet your goals.

  • Organically ranking higher in Google search by optimizing your website requires making sure specific keywords related to your business are plugged in throughout your website. There are different ways your business can use SEO that we can help you with.

    ON-PAGE SEO

    Content that exists "on the page,” for example, your service page, about page, etc.

    OFF-PAGE SEO

    Content that doesn't exist on your website - when a website links back to your website through inbound and backlinks.

    TECHNICAL SEO

    How your website operations in the backend, such as website speed, image sizes, etc.

  • Growing a social media following can only take a business so far; you own your connections without worrying about changing algorithms, deleted accounts, or platform downtimes with an email list. You can update your connections on your business, promotions, and generate sales with email marketing.

If you’re looking for carefully planned strategies to improve your business – you’ve come to the right place. From 360 tailored campaigns to product development, we offer a wide range of marketing services that can benefit your company. I work with you to create the best marketing strategy to help grow your business and generate revenue.

DESIGN

  • A piece of content gets more attention if there's a visual with it - whether a blog post, website page, or social media, we work with you to create graphics for special initiatives or templates that can be used across platforms.

  • These are print and digital assets your business uses to make sure the way you present yourself is cohesive and memorable. We have different packages available that include some or all of the following collateral:

    1. Logos

    2. Websites

    3. Branded social media graphics

    4. Branded Documents (One Sheet, Product or Service Page, Letterheads, Decks, etc.)

    5. Business Cards

    6. Own-Channel Profile Images and Cover Images

    The list goes on...

  • We create an SEO-optimized website using Squarespace to help you kickstart your business or update your business strategy. We use this platform because it allows our customers to use a platform they can navigate themselves to manage and update their website.

If you’re looking to refresh your design assets or need to start, we can help you create them for different use cases. Along with marketing and branding, good design assets can make or break all the planning and efforts you put forth to grow your company. I work with you 1:1 to decide what assets you need and help you create templates that you can repurpose for the future.

STRATEGY

  • Without established workflows and systems, a company will result in all or some aspects of the business failing. Whether you have a growing team or starting your business, creating systems and processes that are failproof will help you with your day-to-day tasks and scale when your business grows. We help you by sitting with you, strategizing solutions to your problems, and getting YOU or your entire team on the same page.

  • When you have a big project, you need to make sure it gets off the ground smoothly with a safe landing; we can ensure all that needs to be in place and who needs to do what gets handled. Having a strategic plan, clear goal, and solid process are some of the many ways we can help you with your next project.

If you're looking for something wholly integrated and tailored to your specific needs, my 1:1 organization and strategic coaching might be the right step for you. I create a personalized plan with you and regular check-ins to help you reach and maintain your professional and personal goals. I work with businesses and individuals to create the best strategy to help them or YOU reach all your goals.

NOTION WORKSPACES

  • Managing communication, documents, a team, clients, life, and more can be time-consuming. If you’re a business, sometimes expensive depending on what software you use. When your team or yourself is wondering where a document is, what stage you are in your project roadmap, or where and how you should communicate internally and externally and document it efficiently, you can rack up several apps and software. When there are too many processes, apps/software, and areas in your company or life things can get lost in translation and delivery which is where Notion comes into play.

    With Notion, your notes, task management, communication, knowledge management, wikis, and more are all in one place without the added cost of buying multiple licenses for each software needed to keep things moving smoothly. I help YOU, or your business create a customized workspace or improve your current one by the following.

  • Catered and customized to your needs regardless of your industry, line of work, or lifestyle. Whether for your business or yourself, Notion is a great software to help you manage, maintain, and organize your business + personal life.

  • We don't just create a workspace and leave you with it. There is hands-on training and ongoing support available to help you get acclimated to your new workspace with your team or yourself.

  • If you're already using Notion, you already know it's constantly evolving and supporting every area of your life. Sometimes, you need to reset or strategize how to make your workspace work with your evolving lifestyle.

  • Whether we create your workspace or need a specialized template for an area of your life or business, we can help you achieve the goals you have in place.

  • Notion is a blank page that can be designed to your needs, which is the beauty of the software, but sometimes you may be stuck in an area of your workspace that isn’t serving its purpose or bottlenecking your process. We can help you troubleshoot workspace issues to improve your personal or business processes and workflows.

The first step in getting organized or creating a strategic plan is to build a system and process. I integrate Notion in all the services I offer as a one-stop software for documents, spreadsheets, wiki, and project management + tracking.